Although all postcards prior to this time have undivided backs, this is the first time the use of the words “Post Card” was permitted. The Undivided Back Era (1901-1907) is the next milestone in the production of postcards. Private Mailing Cards with messages written across the image are no longer considered inferior they are scarce enough that those with messages written on the image are prized. Still others have no place for a message, which is why many cards from this era have a message written on the image itself. Some cards bear an image on only a portion of the card with most of the front left for a message. Some postcards from this period have a blank white area on the front of the card below the image for a written message. These cards bear the words, “Private Mailing Card” and the government notice “Authorized by Act of Congress May 19, 1898.” Postcards still have undivided backs reserved for the address of the recipient any sentiment or message was limited to the front of the card. As of private vendors were allowed to print and sell postcards. The next era is the Private Mailing Card Era (1898-1901). Government Presence Part of Private Mailing Card Period Many Pioneer Era postcards have multiple views on the front of the card along with the words “Greetings From” or “Souvenir of.” The back of the card was meant for the address only any message had to be written on the front of the card. Privately printed postcards required two cents of postage and used U.S.
Government-printed postcards during this time required one-cent postage and have pre-printed stamps of Grant or Jefferson. They often bear the words “Souvenir Card” or “Mailing Card." Plus, there is no “Act of Congress” acknowledgement. The back of American pioneer cards are not divided. It wasn’t long before the American and British markets produced their own domestic multi-view cards with the words “Greetings from” on them. Yet, the Columbian Exposition was the first venue that introduced postcards to the masses. Pre-stamped postcards had been introduced decades earlier.
In May 1893 vendors exhibited and sold picture postcards to the public. This period's roots lie within the Columbian Exposition in Chicago. Postcard Eras begin with the Pioneer Era (1889 to 1898).
Columbian Expo Aids in Early Postcard Popularity Changes in style and production format overlap. In addition, there is the Private Mailing Card Era, Undivided Back Era, and the Divided Back Era. For example, Art Nouveau period postcards were produced during the Pioneer Era. Real Photo, Art Nouveau, and Art Deco period postcards were produced in more than one of the classic postcard eras. The naming convention of these examples are classified by the image on the front of the postcard. This differs from postcards identified as Real Photo, Art Nouveau and Art Deco. It is important to remember that these “Eras” refer to the printing on the back of the postcard. In identifying and dating postcards there are specific eras, defined by both style and dates however, these dates do not account for the transition from one era to the next.
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